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What’s the deal with discount wedding dress websites?

I am starting to look through prices of dresses for my wedding next year and I fell in love with some dresses by designer Justin Alexander. I was looking around to try and price them and I came up with some pretty high numbers $1,500. But I keep coming across websites that offer the dresses at seriously low prices $300-500. From what I can tell they aren’t used or anything, they just appear to be some sort of wholesale. It’s not just one website I’ve seen like this, there’s a handful. Anyone have any experience with this sort of thing?

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