If I am doing a wedding theme, do my wedding favors tags have to match?

I am going for the blue wedding theme and I want to know that do I have to match my wedding favor tags with the theme? I want to have fun with my favors so I don’t want to restrict it according to my wedding theme. What if I will not match it with the wedding theme? Will it not look good? Also, tell me what are the things that I should keep in mind while choosing the wedding favors tags? In my friend’s wedding she had Cinderella wedding theme and offered fortune cookies which of course does not match with the theme? So, can I also go for something like this?

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